First talk about the problems with customer reviews at present:
- People with a life won’t take the time. What’s the incentive?
- It can be gamed — classic example for us is the totally gamed reviews on “Virgin Suicides” at Amazon.
- Usually people with a life won’t leave a review until they’ve had a bad experience. This tilts things toward the negative.
So, is there a better model for reviews? Here are a few that show promise:
- Reviews by people you know. There is accountability in knowing that your own friends and family will be relying on the veracity of your review.
- Reviews that are totally unsolicited and given by high-velocity reviewers. High-velocity, semi-pro reviewers will be hard to convince to participate in “gaming” and they will give reviews that are both good and bad.
Link to Review site. Info on them:
- Syndicate to Buy.com, AOL, Yahoo, and Smarter.com
- Pay $10 for reviews in high-demand categories, $2 for others
- Very few reviews are rejected
- Your reviews must be for a specific product/model on their list